Apple's 5 Core Principles - Now in the Palm of Your Hand!Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.
A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.
Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012
- ISBN10 0071793216
- ISBN13 9780071793216
- Publish Date 13 April 2012 (first published 1 January 2012)
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Format eBook
- Pages 256
- Language English