This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
- ISBN10 1580537006
- ISBN13 9781580537001
- Publish Date 31 May 2004
- Publish Status Active
- Out of Print 1 September 2014
- Publish Country US
- Imprint Artech House Publishers
- Edition Unabridged edition
- Format Hardcover
- Pages 326
- Language English