Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
Planning the Battle--and Choosing the Right TacticseMarketing, Digital Media/Social NetworkingGrand Opening/Reopening and HolidaysFour Walls MarketingDirect Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift CertificatesMarketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.
- ISBN10 0071744096
- ISBN13 9780071744096
- Publish Date 20 August 2010
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 2nd ed.
- Format eBook
- Pages 464
- Language English