This is the first book written on direct marketing, which is still the one that all the others are measured against. -0 Jim Kobs, Chairman and CEO, Kobs Gregory Passavant.
- ISBN10 0071507159
- ISBN13 9780071507158
- Publish Date 20 August 2001 (first published 16 August 2001)
- Publish Status Temporarily Withdrawn
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 7th ed.
- Format eBook
- Pages 608
- Language English