CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
- ISBN10 1305081846
- ISBN13 9781305081840
- Publish Date 30 October 2013
- Publish Status Out of Print
- Out of Print 17 June 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint CENGAGE Learning Custom Publishing
- Edition 16th ed.
- Format Paperback
- Pages 784
- Language English