This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats. How to set clear objectives for your social media initiative that link tightly with your overall marketing strategies. Common objectives for a social media program range from driving Web site traffic to increasing customer engagement. But whatever your stated objectives are, only one thing is important: You need to integrate your social media campaign into your marketing campaign so that they can both show a quantifiable ROI.
- ISBN10 0132603527
- ISBN13 9780132603522
- Publish Date 29 September 2010
- Publish Status Active
- Publish Country GB
- Imprint FT Publishing International
- Format eBook
- Pages 11
- Language English