Principles of Marketing: Horizon Edition

by Philip Kotler and Gary Armstrong

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  • ISBN10 0273779826
  • ISBN13 9780273779827
  • Publish Date 3 December 2012
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 14th edition
  • Format Paperback
  • Pages 736
  • Language English