Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets. Beginning with an in-depth look at the role of marketing in any profession, the authors go on to cover the marketing process - from market analysis and service positioning, to creating a promotional mix and implementing the marketing programme.They offer targeted advice and address the marketing needs of a wide range of professionals - including accountants, public relations specialists, lawyers, architects, medical practitioners and consultants.
- ISBN10 073520179X
- ISBN13 9780735201798
- Publish Date 12 August 2002
- Publish Status Transferred
- Out of Print 20 March 2021
- Publish Country US
- Imprint Prentice Hall
- Format Hardcover
- Pages 422
- Language English