Marketing Classics: A Selection of Influential Articles (International Edition)

by Ben M. Enis, Keith K. Cox, and Michael P. Mokwa

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  • ISBN10 0132073099
  • ISBN13 9780132073097
  • Publish Date 14 June 1996
  • Publish Status Out of Print
  • Out of Print 12 June 2010
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 8th edition
  • Format Paperback
  • Pages 578
  • Language English