Strategic Marketg Probs& Mktg Effectvly

by Roger Kerin and Robert Peterson

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  • ISBN10 013108139X
  • ISBN13 9780131081390
  • Publish Date 5 February 2009
  • Publish Status Out of Print
  • Out of Print 18 June 2010
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 10th edition
  • Format Paperback
  • Language English