For courses in Introductory Marketing. This essentials edition of Marketing, Canadian Edition retains the Canadian and global examples, as well as the boxed elements on Ethics, Global Marketing, and Technology, which were praised by reviewers. Merging current practices with theory, this authoritative introduction to marketing is enhanced by its lively, easy-to-read style. Incorporating both traditional and contemporary aspects of marketing, this text clearly portrays the state-of- the-art and captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides coverage of all major marketing topics. The text is accompanied by a full supplements package, featuring computer exercises, videos, video manual, detailed lecture notes, and a test bank.
- ISBN10 0138890315
- ISBN13 9780138890315
- Publish Date 18 December 1997
- Publish Status Out of Print
- Out of Print 3 April 2014
- Publish Country CA
- Publisher Pearson Canada, Toronto
- Imprint Prentice-Hall (Canada)
- Format Paperback
- Pages 500
- Language English