Customer and Brand Manager Perspectives on Brand Relationships: A Conceptual Framework

by Colin Jeavons, Mark Gabbott, and L.De Chernatony

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  • ISBN10 0704424959
  • ISBN13 9780704424951
  • Publish Date 15 December 2004
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Birmingham
  • Format Paperback
  • Pages 30
  • Language English