This hard-boiled, "how to" marketing manual provides you with all the secrets you need in order to make great presentations and write engaging copy for the Internet. You'll become familiar with "Five Second Rules" for capturing attention on this medium, plus you'll get insider tips for using "Netiquette" to create more powerful communication. Practical, no-nonsense analysis of more than 100 Websites give you immediate guidelines for creating potent Web marketing presentations that: -- Tie profits to the sites message-- Generate hot-buttons, hot links, and hot banners to seize the surfer's attention and convert that surfer to a buyer-- Tailor your offer to the medium instead of reproducing text and illustrations from other non-parallel media-- Make ordering easy and comfortable
- ISBN10 0844232335
- ISBN13 9780844232331
- Publish Date 1 January 1996
- Publish Status Active
- Out of Print 28 June 2002
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Hardcover
- Pages 224
- Language English