99 Ready-to-Use Checklists, Charts, and Forms That Guarantee Success in Direct Response Here's everything you need to save time, reduce costs, eliminate risk, and ensure that your direct marketing programs are on track to succeed. This all-inclusive set of checklists covers every key element of direct marketing planning, strategy development, budgeting, and successful implementation. It will help you:A "survival kit" you will use over and over again, Direct Marketing Checklists is the best marketing investment you'll ever make. John Stockwell is President of Diadem, Inc., a full-service direct response agency based in Englewood Cliffs, NJ. Henry Shaw is President of Merceret Associates, a marketing consulting firm located in Old Tappan, NJ.
- Set goals and find out what it will take to achieve them
- Plan your program--identify customers, set prices, and forecast sales and breakeven points
- Conduct market research and effective testing
- Select the right media-from direct mail to space ads, catalogs, telemarketing, and more
- Create direct marketing pieces-cost--effectively and on schedule
- Turn prospects into long-term customers through effective back-end marketing
- Master essential direct marketing math
- ISBN13 9780844232249
- Publish Date 16 December 1993
- Publish Status Out of Print
- Out of Print 4 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Paperback
- Pages 256
- Language English