Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.
- ISBN10 0844235830
- ISBN13 9780844235837
- Publish Date 11 August 1997
- Publish Status Out of Print
- Out of Print 5 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Hardcover
- Pages 272
- Language English