Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to:
-- Create an overall vision
-- Implement strategies to create and build dominant brands
-- Restructure management, product development, marketing, and other internal operations to strengthen brand value
- ISBN10 0844234761
- ISBN13 9780844234762
- Publish Date 1 March 1993
- Publish Status Out of Print
- Out of Print 15 October 2002
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Hardcover
- Pages 232
- Language English