Sponsorship has become an important aspect of the marketing and public relations programmes of many companies. Getting the best value from sponsorship and charitable donations calls for special marketing skills. This detailed guide explores the role of sponsorship as a marketing tool, covering all aspects including: budgets and planning; media relations; targeting charitable donations; making the most of opportunities; matching activity to objectives; managing sponsorship; and assessing the results.
- ISBN10 0749411260
- ISBN13 9780749411268
- Publish Date 30 May 1994
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 128
- Language English