This step-by-step guide enables market researchers to grasp the fundamental techniques associated with data collection and analysis using SPSS. With the accompanying disk, it guides users through a logical sequence of stages for conducting a survey.
- ISBN10 1861521375
- ISBN13 9781861521378
- Publish Date 26 August 1997
- Publish Status Out of Print
- Out of Print 31 August 2010
- Publish Country GB
- Imprint Cengage Learning EMEA
- Pages 192
- Language English