In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline", easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet. Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
- ISBN13 9781786237804
- Publish Date 30 September 2016
- Publish Status Out of Print
- Out of Print 16 August 2021
- Publish Country GB
- Imprint Grosvenor House Publishing Ltd
- Edition 2nd edition
- Format Paperback
- Pages 180
- Language English