Showcasing over one hundred restaurants that offer both table and takeaway services, 'Eat and Go' reveals the creative dimensions of designing packaging for takeaway food. From balancing aesthetic considerations against usability to conveying a restaurant's brand image in an appealing way, designers working in this field face many fascinating challenges. In exploring what is both a quirky area of packaging design and a key aspect of the hospitality sector, 'Eat and Go' offers creative food for thought for designers, marketing professionals and gourmets alike. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualisation and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. Danil Snitko SELLING POINTS: . Few titles exist on this topic in spite of the ubiquity and popularity of takeout services . The book offers an original perspective on the popular field of restaurants Colour illustrations
- ISBN13 9788416504916
- Publish Date 17 May 2017
- Publish Status Active
- Out of Print 8 June 2022
- Publish Country ES
- Imprint Promopress
- Format Paperback
- Pages 240
- Language English