This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
- ISBN13 9781473709126
- Publish Date 15 April 2009
- Publish Status Active
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 250
- Language English