The face of a company, a logo, should be instantly recognisable to the end user, a harbinger of the products or services being offered, but also a reflection of the company's brand strategy. It is the point of connection whereby allegiances are made and purchasing decisions influenced. Balancing refinement with accessibility, the most effective logos are simple, memorable and timeless. Logos Talk III is an internationally compiled survey of contemporary logos that all meet these criteria.
- ISBN10 9881997313
- ISBN13 9789881997319
- Publish Date 31 December 2039
- Publish Status Cancelled
- Out of Print 5 January 2016
- Publish Country HK
- Imprint Artpower International
- Format Hardcover
- Pages 348
- Language English