Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
- ISBN10 0130705608
- ISBN13 9780130705600
- Publish Date 5 February 2001
- Publish Status Out of Print
- Out of Print 7 February 2006
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Language English