For upper-level undergraduate/graduate-level courses in Marketing Research.
These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
- ISBN10 0321014162
- ISBN13 9780321014160
- Publish Date 24 February 1998
- Publish Status Out of Print
- Out of Print 11 September 2002
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 950
- Language English