For undergraduate courses in Strategic Management and Business Policy.
Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.
- ISBN10 0130663425
- ISBN13 9780130663429
- Publish Date 5 January 2004
- Publish Status Out of Print
- Out of Print 11 May 2007
- Publish Country US
- Imprint Pearson
- Edition 8th edition
- Format Paperback
- Pages 234
- Language English