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A practical, easy-to-follow approach to public relations
Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process–the PIE chart–that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public relations
- ISBN10 0205912338
- ISBN13 9780205912339
- Publish Date 28 May 2013
- Publish Status Out of Print
- Out of Print 18 March 2013
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Language English