The field of sport marketing is growing....
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport.
Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch:
Includes a new chapter dedicated to the growing marketing trend of social media.Features comprehensive discussion on the uniqueness of sport marketing ever published.Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter.Enhances the learning experience with an integrated website utilizing test questions, PowerPoint?" slides, study guides, poll questions, and more.
- ISBN10 0757579485
- ISBN13 9780757579486
- Publish Date 14 May 2012
- Publish Status Out of Print
- Out of Print 24 March 2021
- Publish Country US
- Imprint Kendall/Hunt Publishing Co ,U.S.
- Format Paperback (US Trade)
- Language English