This book is a basic introduction to the skill of market research covering issues such as planning, methods of research available, types of research and analysing the results. This book is not just written for marketing and sales staff but for people throughout an organisation who require a better understanding of their market for effective decision-making.
- ISBN10 0340811501
- ISBN13 9780340811504
- Publish Date 26 September 2003
- Publish Status Unknown
- Out of Print 3 July 2007
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback (B-Format (198x129 mm))
- Pages 96
- Language English