The Advertising Controversy: Evidence on the Economic Effects of Advertising

by Mark S. Albion and Paul W Farris

0 ratings • 0 reviews • 0 shelved
Book cover for The Advertising Controversy
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

  • ISBN10 086569057X
  • ISBN13 9780865690578
  • Publish Date 28 February 1981
  • Publish Status Active
  • Publish Country US
  • Publisher ABC-CLIO
  • Imprint Praeger Publishers Inc
  • Format Hardcover
  • Pages 245
  • Language English