A strong, open relationship with reporters is the key ingredient for achieving fair, complete coverage of schools. You'll find dozens of tips on establishing credibility, conducting a good interview, communicating during a crisis and using media tools such as news releases and public service announcements.
- ISBN10 0810842327
- ISBN13 9780810842328
- Publish Date 1 January 1993
- Publish Status Out of Stock
- Publish Country US
- Publisher Rowman & Littlefield
- Imprint Rowman & Littlefield Education
- Format Paperback (US Trade)
- Pages 32
- Language English