The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.
- ISBN13 9780786304059
- Publish Date 24 May 1995
- Publish Status Out of Print
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition Revised ed.
- Format Paperback
- Pages 314
- Language English