A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
Instructor's Manual (0-13-490475-3).
- ISBN10 0134904672
- ISBN13 9780134904672
- Publish Date 26 September 1997
- Publish Status Out of Print
- Out of Print 13 November 2012
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Paperback
- Pages 400
- Language English