Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used throughout business, and one which divides the winners from the losers.
Reap the benefits of long term planning and find out how marketing techniques can be applied to your school. Strategic Marketing for Schools will enable you to:
define what marketing is and why it is important for your school
develop a marketing culture for your school
carry out a strategic marketing analysis
establish your marketing objectives
implement your marketing plan.
Written for schools in all sectors, this book provides key solutions to marketing in the future. It is recommended reading for all staff especially head teachers, deputy head teachers and students on education management courses.
- ISBN10 0273624083
- ISBN13 9780273624080
- Publish Date 11 December 1996
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 256
- Language English