The problems of business in the real world are addressed here. The aim is to help managers devise and implement down-to-earth, practical strategies they can use to cope with the onrushing forces of change. Its approach is a radical one: do not attempt to manage change; instead manage action. Using an exclusive, in-depth survey conducted by MORI on behalf of Price Waterhouse Coopers, covering 500 businesses on four continents, the authors study successful action projects at companies like Lufthansa, NYNEX and Braun. They identify the top 10 barriers that these action initiatives have encountered, and outline robust strategies to overcome them.
- ISBN10 0471345474
- ISBN13 9780471345473
- Publish Date 26 March 1999
- Publish Status Out of Stock
- Out of Print 30 May 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 262
- Language English