Part of a series rapidly gaining wide acceptance as a source of good ideas, this book covers a topic of interest to everyone - organisations that want to keep a clean profile, and people who love a bit of gossip and scandal. With the media (the 'meeja' as some call it!) clamouring for juicy stories, it is in an organisation's best interests to take care of their publicity machine. This book shows how good publicity and promotion offer huge benefits - and how bad publicity can often cause irreparable damage. Even if the news is bad, careful management can keep things positive and upbeat, even in adversity, and the doomsayers can be discouraged. There are best ways of presenting news to the media and there are effective ways of handling crisis - this book shows clearly how to make the most of publicity, with clear examples and a wealth of practical tips.
- ISBN10 1852525320
- ISBN13 9781852525323
- Publish Date 16 February 2007
- Publish Status Out of Print
- Out of Print 8 March 2021
- Publish Country GB
- Imprint Management Books 2000 Ltd
- Format Paperback
- Pages 130
- Language English