A guide to customer service in the casino industry in which the authors argue that investments in customer service are "activities in a positive-sum game, or what can be called a win-win game. The customer wins better enjoyment of products offered, and the casino wins with renewed and repeated patronage."
- ISBN13 9780874178944
- Publish Date 30 May 2012
- Publish Status Active
- Out of Print 18 June 2021
- Publish Country US
- Imprint University of Nevada Press
- Format Paperback
- Pages 352
- Language English