Designed for marketing and general managers of high-tech companies, this work should also be useful as a text for students on management courses which focus on the marketing of high-tech products, goods and services. The work sets out to enable the reader to create and implement a complete marketing plan. It provides step-by-step instructions on how to take advantage of developing markets in such diverse areas as biotechnology, materials, information processing and energy. Real-world case studies are included.
- ISBN10 0890067708
- ISBN13 9780890067703
- Publish Date 1 June 1995
- Publish Status Active
- Out of Print 2 September 2014
- Publish Country US
- Imprint Artech House Publishers
- Format Hardcover
- Pages 150
- Language English