This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.
- ISBN10 0412231506
- ISBN13 9780412231506
- Publish Date 17 May 1984
- Publish Status Out of Print
- Out of Print 18 March 2006
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 300
- Language English