Now small businesses can conduct their own professional market research. This practical manual will lead readers through the process of: Determining research strategy; Planning research; Finding information, getting answers; Analyzing what you learn; and much morel; Whether you are starting a new business, launching a new product, seeking a price point, trying to increase market share...good market research can tell you what you need to know.
- ISBN10 1423709748
- ISBN13 9781423709749
- Publish Date December 2002 (first published 1 August 2002)
- Publish Status Unknown
- Publish Country US
- Imprint Self Counsel Press Inc
- Edition 2nd Revised edition
- Format eBook
- Language English