A guide to self-improvement which takes the key elements in successful company turnaround strategies - redefined corporate aims, improved marketing and organizational change, additional investment and organizational change - and shows how these concepts can be applied to the individual, by redefining career objectives and maximizing skills, investing in training and organizing resources. Case studies of companies and individuals such as British Airways, Fiat and Jeffrey Archer, show how these steps can be achieved.
- ISBN10 0722524781
- ISBN13 9780722524787
- Publish Date 13 June 1991
- Publish Status Out of Print
- Out of Print 11 September 1997
- Publish Country GB
- Publisher HarperCollins Publishers
- Imprint Thorsons
- Format Hardcover
- Pages 192
- Language English