Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.
- ISBN10 0865714061
- ISBN13 9780865714069
- Publish Date 1 November 1999
- Publish Status Out of Print
- Out of Print 6 May 2011
- Publish Country US
- Imprint New Society Publishers
- Format Paperback
- Pages 160
- Language English