The Itsy Bitsy Entertainment Company is a giant in the lucrative and competitive field of childrens' entertainment. In four years, under the leadership of Kenn Viselman, it has become a multi-billion dollar sensation. In this book, Viselman provides lessons drawn from his business successes, on what it takes to become a major industry player. His "eight giant steps" aim to show readers how they can apply his tactics and strategies to their own companies.
- ISBN10 007136241X
- ISBN13 9780071362412
- Publish Date 31 December 2001
- Publish Status Out of Print
- Out of Print 7 August 2002
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 224
- Language English