Written as a guide for business people, this text describes how to use the Internet for profit. Beginning with advice on Internet basics, it goes on to describe how to market products on the Internet, conduct market surveys and gather market intelligence, perform business research and develop contacts. Case studies of successful Internet entrepreneurs, with tips and tricks are included, as is a special chapter on global marketing and prospecting.
- ISBN10 0070240493
- ISBN13 9780070240490
- Publish Date 1 January 1995
- Publish Status Out of Print
- Out of Print 18 July 1996
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 306
- Language English