Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
- ISBN10 0578008025
- ISBN13 9780578008028
- Publish Date 1 December 2008
- Publish Status Active
- Publish Country US
- Imprint White Bullock Group, Inc
- Format Paperback
- Pages 130
- Language English