Direct Mail Marketing

by Stephen Knapp

Poppy Evans (Editor)

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Book cover for Direct Mail Marketing

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The fifth title in this series, this book showcases some of the best and most current designs in the direct mail industry. It is organized into three categories: promotion of products and services; fund raising; recruiting for non-profit causes and self promotion. The book showcases combinations of materials, clever folding techniques, die-cuts, etc. The collection shows how objects of all types have come to replace the more traditional approaches to design.
  • ISBN10 1564960803
  • ISBN13 9781564960801
  • Publish Date 1 September 1994
  • Publish Status Active
  • Out of Print 13 July 2011
  • Publish Country US
  • Imprint Rockport Publishers Inc.
  • Format Hardcover
  • Pages 160
  • Language English