China has attracted many businesses and investors since it started its open market policy. This book explores the business environment, marketing and management perspectives which managers have to deal with when they work in China. It outlines how managers need to understand the management techniques and issues they face in China. This book covers topics from political, cultural and legal, to consumer behaviour and retail market in China.
- ISBN10 0471248630
- ISBN13 9780471248637
- Publish Date November 1997
- Publish Status Active
- Publish Country SG
- Imprint John Wiley & Sons (Asia) Pte Ltd
- Format Hardcover
- Pages 300
- Language English