If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.
Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.
- ISBN10 1846682886
- ISBN13 9781846682889
- Publish Date 18 March 2010
- Publish Status Out of Print
- Out of Print 16 January 2011
- Publish Country GB
- Imprint Profile Books Ltd
- Edition Main
- Format Hardcover
- Pages 224
- Language English