This book teaches high pressure sales techniques that are compatible with professionalism and having the customer's best interests at heart. It aims to inspire all salespeople to dare to be different, to master the aggressive but subtle approach of hard selling without resorting to intimidation or manipulation. It shows how to sell hard and well and always with integrity.
- ISBN10 074991131X
- ISBN13 9780749911317
- Publish Date 25 June 1992 (first published February 1991)
- Publish Status Active
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Piatkus Books
- Edition New edition
- Format Paperback (UK Trade)
- Pages 224
- Language English