CEOs, department heads, freelance consultants, lawyers--almost everyone in business--has to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing marauders tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.
- ISBN10 0446393150
- ISBN13 9780446393157
- Publish Date 1 September 1992
- Publish Status Unknown
- Publish Country US
- Publisher Little, Brown & Company
- Imprint Warner Books
- Format Paperback
- Pages 242
- Language English