This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
- ISBN10 0471577480
- ISBN13 9780471577485
- Publish Date 2 November 1995
- Publish Status Out of Stock
- Out of Print 13 January 2011
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Format Hardcover
- Pages 736
- Language English